“Woke” once denoted an oppositional mentality. How has it come to mean something close to “square”?

“Woke” once denoted an oppositional mentality. How has it come to mean something close to “square”?
On Accelerationism and Mimetic Theory
Herbert Marcuse’s “Repressive Tolerance” is often cited as the progenitor of the censorious left, but its real ideological heirs are now on the right.